Ted Pidcock is the president of Chillybears and got his start peddling T-shirts door-to-door in student dorms during college. Chillybears, founded in 1988, serves the custom, uniform, promotional, and corporate fulfillment market. He’s seen a major migration to brands that want print-on-demand apparel. In 2007, he launched Teddy the Dog, a direct-to-consumer brand. In 2015, he launched resort brand Beantown. Chillybear’s largest T-shirt order ever was for 1.6 million pieces, part of an NFL Pepsi promotion with Reebok in 2006. They made pennies and learned that it was time to walk away from large brands who pound you down because they can.