Speaker

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Ron Jacobs

CEO

Jacob & Clevenger

Ron Jacobs is CEO of Jacobs & Clevenger, a data-driven marketing agency that help clients to connect and engage with users across customer segments, devices, markets and geographies throughout the buyer journey. J&C develops programs and creative for millions of pieces of personalized direct mail annually. In addition, Jacobs & Clevenger creates data-driven initiatives for email, web, content marketing, landing pages, search, mobile apps and digital display.

 

Ron is a marketing communication’s thought leader, author, practitioner, teacher and frequent keynote speaker at conferences worldwide. He consultants with clients, agencies and global post offices (e.g. Japan Post, China Post, India Post) regarding personalized communications, digital transformation, customer lifecycle marketing; marketing automation; data and predictive analytics and MadTech solutions (the convergence of AdTech and MarTech.)

 

Ron is co-author, of SDMM, 8th edition, the best-selling book on the tools and techniques of direct, digital and database marketing. The Japanese version was released in 2015 under the title “The Marketing.” The books have sold over 250,000 copies worldwide.