As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability.
He is a frequent trade show speaker, article & blog author, and is the host for the Youtube show for Jerzees "Adventures in Apparel Decorating".
Atkinson has released four eBooks for the industry: "Top 10 Workflow Tips", "Shop Basic Info Pack", "Price for Profit", and "T-shirt Texture Tricks". His new book, "Moving Past Disaster" was released in May 2020.
For 2020, he has developed the first in a series of online learning courses. "6 Steps to Kill Your Production Downtime" is focused on eliminating costly production downtime with several easy to implement lessions.
The eBooks, online courses, as well as his shop coaching plans and several hundred industry blog articles, can be found on his website at https://atkinsontshirt.com/.
Marshall also co-founded a decorated apparel industry sales and marketing education company called Shirt Lab, with industry entrepreneur Tom Rauen.