David Roberts

General Manager, Graphics SBU

PRIDE Enterprises

David Roberts is the GM and Senior Leadership Team Member for PRIDE Enterprises. PRIDE Enterprises is a Leader in Prison Rehabilitation of inmates and operates 40 Prison Industries within the State of Florida prison System. Mr. Roberts is responsible for the Vision and Direction of three of the six strategic business units operated by PRIDE. With direction and oversite of 10 of those 40 industries. They are Graphics, Digital Imaging and Document Management as well as Sewn Products Group.  Graphics produces $15 Million dollar annually in goods and services for the entities in the state of Florida. As a Not for Profit entity PRIDE provides Florida Department of Corrections with programs for inmate training, education, certifications and placement for participants of the program. The success is clear with 8.63% recidivism and placement that starting wages average $14.00 dollar

With over 30 years in the graphics industry Mr. Roberts has held senior level positions from Plant Manager, Operation Manager, VP of Operations and President prior to joining PRIDE. With industry specific knowledge of Offset, Flexo, ScreenPrint, Direct Mail and digital environments as being the focus of those entities.