Trends and the Creative Evolution of Direct Mail

PRESENTERS

MISHU RAHMAN DIN, Research Manager, Comperemedia

SUMMARY

Direct Mail has been through some unprecedented times in 2020 and marketers are slowly coming to terms with the next normal. This session will look at how the messaging and use cases of direct mail has changed during the pandemic and provides some insights into upcoming opportunities for this channel both as a stand-alone marketing media as well as part of the larger marketing mix.