Panel: How Direct Mail Innovation Is Driving Campaign Results

PRESENTERS

RAY VAN ITERSON, Manager of Innovation and Product Development, United States Postal Service

KEVIN GILLIGAN, CEO, Structural Graphics

DANIEL GAUGLER, Chief Product Officer, PFL.com

JAY CARROLL, Co-Founder and CEO, SeQuel Response

SUMMARY

Direct mail is changing. Digital technology has made this tactile channel better targeted, more personalized, more impactful, more nimble, and easier to track. Join our panel of direct mail innovators to learn about the techniques that have led 84% of marketers to recognize that adding direct mail to a multichannel campaign improves performance.