Navigating the Future of Customer Engagement

PRESENTERS

LILY HARDER, Vice President, Research, Mintel Comperemedia

TIM CURTIS, President & COO, CohereOne

JACQUELINE STRAKO, Chief Commerce and Business Solutions Officer and Executive Vice President, United States Postal Service

SUMMARY

Now more than ever brand marketing and alignment is the key to customer engagement and long-term business success. As companies work to navigate these turbulent COVID-19 waters, the role of marketing, communications, and customer engagement has never been more important. Join us as we kick off our 2020 BRAND United Marketing Insights webinar series, which will be focused on bringing together some of the top minds in marketing and communications to share their insights and ideas. For our inaugural webinar, experts will be addressing: The value proposition of direct mail marketing, and its continued importance for marketers and mail recipients, even during the pandemic; Insights into some successful campaigns and programs that are being deployed across the optichannel marketing world; and What is working during these most challenging of days for marketing and communications execs.