Moneyball for Direct Mail: How to Leverage Data & Digital Strategies for Success


CYNDI GREENGLASS, Senior Vice President, Strategic Solutions, Diamond Communication Solutions, an OSG company


You’ve heard about the convergence of digital and direct response channels, but how can you really make it work? Cyndi will share the inside baseball on campaign strategies for programmatic, trigger, and performance marketing success. She will also share current research and trends on what is happening in the industry, and back it up by sharing some of the building blocks that successful agencies and brands are using today to break through the clutter and deliver maximum return on marketing investment using today’s multi-channel tools and media.