Magazines…the Ultimate Return on Investment

PRESENTERS

BRITTA CLEVELAND, Senior Vice President, Research Solutions, Meredith Corporation

SUMMARY

Magazine advertising puts your brand campaign into the hands of a hyper-engaged audience. It’s a channel often overlooked in these digital days, yet one that’s a powerful player in the optichannel marketing mix. This session will overview key drivers of ad effectiveness and showcase how Meredith — home to People, Better Homes & Gardens, and Real Simple — helps brands measure ROI and tap into the power of print magazines.