How to Research New Markets


DAVID ZWANG, Principal Consultant , Zwang & Company


While it is common for companies to seek growth within the market areas they currently serve, many are seeking opportunity in new markets, where untapped customer bases, lower levels of competition, and the ability to serve niches exist. Learn how today’s enterprising printing companies are making these moves and gain insight into how to evaluate new opportunities, target effectively, and enter a new market with a higher probability for success.