Facing New Competition in Core Markets


DAVID ZWANG, Principal Consultant , Zwang & Company


Between moves toward convergence, and the shared capabilities of a number of new technologies, printing companies are increasingly finding new competition in their core segments, markets, and applications. For them, the challenge is to address this new competition in a way that maintains margin and keeps the customer in your stable. Find out how businesses like yours are adjusting their strategies to both thrive and survive in today’s new and changing competitive environment.