Engaging Consumers and Growing Movements Through Packaging Design and Digital Innovation

PRESENTERS

JOEY ROSA, Creative Director & Founder, Matterful Brands

SUMMARY

Joey Rosa, Packaging Design Professor at FIT and Founder of a purpose-driven digital brand agency, Matterful Brands, speaks about his recent case study, EatMezcla, where his team at Matterful Brands took an innovative approach to the packaging design and digital process – utilizing QR technology to connect, educate and inspire audiences through Food, Art and Community.