Direct to Consumer Marketing Leadership

PRESENTERS

CYNDI GREENGLASS, Senior Vice President, Strategic Solutions, Diamond Communication Solutions, an OSG company

LILY HARDER, Vice President, Research, Mintel Comperemedia

COLIN MCINTOSH, Founder & CEO, Sheets & Giggles

CHRIS LYONS, President, BRAND United

SUMMARY

Direct to Consumer (DTC) is not a new concept, with early mail-order catalogers being the first to successfully revolutionize direct selling. These brands understood the power of data and measurement in building these enterprises, earned customer loyalty through superior products and customer service, and generated lifetime value. By studying those who came before them, current DTC marketing leaders have been able to grow their businesses from startups into powerful brands in their own right. These brands have risen to disrupt consumption and have created new patterns of consumer behavior that cannot be ignored.