Dazzling Print with Digital Embellishments


JOE MARIN, Senior Vice President, Education and Training, PRINTING United Alliance


Great design, color selection, and a solid marketing message are just the beginning when it comes to making print stand out. To make the most memorable impact and create the deepest engagement, print needs create an unexpected experience—using both visual and tactile effects. When combined with print, digital embellishments can dazzle with the application of spot and special colors, spot varnish, dimensional varnish, foil, and other effects. Attend this session and get ideas and best practices to amplify print using these special effects!