Antimicrobial Protections and Coatings — Should You Believe the Hype?

PRESENTERS

JIM WORKMAN, Vice President, Technology & Research, PRINTING United Alliance

RAY WEISS, Director of Digital Print Programs, PRINTING United Alliance

SUMMARY

There are many claims on the market about different coatings and protections that can be used to prevent the spread of germs such as COVID-19. Are those claims true and to what extent will demand for such coatings accelerate? This is an unvarnished look at the technology and marketing reality.